As a fractional brand lead, I shape the positioning, content, and creative that bring a company to life, drawing on twenty years of work for some of the biggest names in entertainment and advertising. I'm also the founder of Ginger Table, my own line of artisanal condiments and confections, born from a supper club I started in Venice Beach in 2017.

My earlier work spanned film, animation, games, VFX, music, books, photography, food and music festivals, and at one point, a piece of luggage — the format always secondary to the question: what's the most interesting, unexpected thing this brand could make? It earned Cannes Grand Prix Lions, Daytime Emmys, an Annie Award, a Sundance Official Selection, and a place on TIME's Best Ads of the Decade.

If you're building something in food, drink, or hospitality, I'd like to hear about it.