As a fractional brand lead, I shape the positioning, content, and creative that bring a company to life, drawing on my vast experience working for some of the biggest names in entertainment and advertising. I'm also the founder of Ginger Table, my own line of artisanal condiments and confections, born from a supper club I started in Venice Beach in 2017.

My earlier work spanned film, animation, games, VFX, music, books, photography, food and music festivals, and at one point, a piece of luggage — the format always secondary to the question: what's the most interesting, unexpected thing this brand could make? It earned Cannes Grand Prix Lions, Daytime Emmys, an Annie Award, a Sundance Official Selection, and a place on TIME's Best Ads of the Decade.

While the format of my work has always been varied, my approach has remained constant: solving big brand problems through high-level strategic and creative execution. Today, I am dedicating that experience entirely to the food, drink, and hospitality sectors—where I help founders bridge the gap between their vision and their market impact.

If you're building something in these spaces, I'd like to hear about it.